VMTurbo Metamorphosizes

I was invited to a briefing last week where VMTurbo announced they were changing the company name and brand. At first I was surprised to hear a company which has spent such a significant amount of time building a strong brand presence would wish to start over with a new name. So what’s in a name change?

The Beginnings

VMTurbo was founded back in 2008, launching their 1.0 release of VMTurbo Operations Manager in 2010. The purpose of VMTurbo‘s Operations Manager product is quite simply to allocate resources within your environment as efficiently as possible. This helps to ensure that you are maximising performance, whilst proactively preventing issues before they occur and getting the greatest ROI on your infrastructure.

VMTurbo ensures the optimal allocation of resources with what it calls its economic scheduling engine. I have covered this in more detail previously, but in short it assumes resources are finite and will be sold or allocated to the highest bidder.

When VMs ruled the world

I came into virtualisation late compared to many, around VMware Virtual Infrastructure 3.5 when I was asked to take on a small test environment. I purchased Mastering VI 3.5 and sat about reading it, I quickly realized the power of virtualisation and began badgering my boss that virtualisation should not be used for a small test environment but should be the first choice for the majority of production work loads. It felt kind of like a revolution and like VM’s would be at the cutting edge forever.

A new era

But nothing ever stands still in technology and it feels more and more like we are entering a new era of IT. Technologies like cloud now form a part of everyday conversation, whilst emerging technologies like containers continue to gain momentum. VM’s continue to form a key component of many companies infrastructure but are not the sole focus anymore, they form part of an infrastructure. It is this evolution of the industry that has led to the re-branding of VMTurbo.

An example of a traditional infrastructure stack is shown above, whilst a containerized stack is shown below.

container stack


Since VMTurbo’s economic market abstracts all resources they were already well placed to not only mange your onsite VM’s but also cloud and other elements of the emerging infrastructure stack. It is in this basis that VMTurbo is becoming Turbonomic, a reflection of delivering the same resource optimisation service but to a wider set of infrastructure.

Green Symbols

I think I am seeing a trend in IT companies branding strategies. HPE spent a significant sum of money on their new brand which is a green rectangle, The Turbonomic brand is based around a green circle at its core. Before anyone else gets it I’m taking the green triangle…….



VMTurbo 5.2 Released

What is VMTurbo?

VMTurbo if you are not familiar is what I would call a monitoring+ solution. By this I mean not only like a traditional product does it monitor your environment but it is also able to get your infrastructure into a desired state through proactively making changes to your environment. The monitoring is end to end right from the application layer down to the storage and the can be automated to allow an optimised infrastructure to be achieved through minimal manual involvement.


How VMTurbo Works

VMTurbo is based on the principles of market economics, before you start reaching for your text books this a simple implementation of demand and supply and make good sense. Each resource such as storage and compute is abstracted and attaches a value to its self, the resource will become relatively more or less expensive depending on available demand and supply. For example if host A is expending high demand for compute resources and host B is idle. Host B’s compute resources would be relatively much cheaper than A’s and VMTurbo would recommend more load is moved to the relatively cheaper host B.


5.2 New Features

VMTurbo 5.2 is just out, the new features are:

  • Quality of Service (QoS) Adherence – This allows customers to define QoS targets such as transactions per second and response times on a per application basis
  • Enhanced app control – We have already touched on VMTurbo being an end to end solution and this release see extended support into the application layer. The 5.2 release extends application support to Microsoft SQL and Oracle Database’s
  • Greater OpenStack support – Enhanced support for OpenStack block storage (Cinder)
  • Greater integration with Arista Networks.


vmturbo apps


How to get it

If you are an existing customer you can upgrade from the Admin tab, if you’re not a customer you can download a free 30-day trial.